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Brand Credential Newsletter

Justin McLaughlin

Make money and land your dream job with my Brand Credential newsletter. Sent out weekly on Saturdays!

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Featured Post

$480 Billion for Creators, Creator Ecommerce, and Doubling Down on One Marketing Channel

Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on a strategy for growing your marketing channels, an ecommerce solution for creators, and the massive growth of the creator economy. Weekly Personal Branding Tip: Double Down on Your Best Channel(s) A marketing motto that applies to both business brands and personal brands suggests...

8 days ago • 5 min read

Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on giving away content to make money, what we can learn from college students about personal branding, and the debate about whether or not to use AI for marketing. Weekly Personal Branding Tip: Give Away Free Value “You are paying for future you to get paid” — Eve Arnold One of the most...

15 days ago • 8 min read

Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on new AI marketing software, personal branding advice from Mad Men (yes, the TV show), and a personal career update that will bring new insights to the Brand Credential community. Weekly Personal Branding Tip: Don’t Let Imposter Syndrome Get in the Way “This is America. Pick a job, and...

29 days ago • 5 min read

Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on technology trends impacting the marketing industry, driving website traffic with Google Discover, and building personal brands with transparency. Weekly Personal Branding Tip: Be Transparent With Your Audience An integral part of making your story a part of your personal brand is...

about 2 months ago • 7 min read

Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on the future of search engines, AI’s continued impact on marketing, and personal branding tips for introverts. Weekly Personal Branding Tip: Start With Sharing Written Content and Graphics to Ease Into Personal Branding Publishing written content on social media platforms like LinkedIn...

2 months ago • 5 min read
Newsletter 1 Image featuring a person in a futuristic home office

Hi Reader, welcome back to Brand Credential, a platform where I share insights on personal branding and marketing from my experience as a 10-year marketing industry professional. This week’s edition will focus on building your personal brand as an employee, AI’s continued impact on marketing and the creator economy, and sharing my free personal branding book with you. More content about AI—big surprise, I know. Weekly Personal Branding Tip: Be Transparent With Your Employer If you are...

2 months ago • 3 min read
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